AppsFlyer proudly presents the content from MAMA Cyprus 2025, the C-level marketing event where over 150 leaders came together to discuss the future of mobile marketing, focusing on the core themes of Growth, AI, and People.

Speakers shared their perspectives on how to drive sustainable growth, harness AI to unlock new opportunities, and put people at the center of innovation and success. The event was packed with actionable strategies designed to help leaders navigate 2025 and beyond with confidence.

The post MAMA Cyprus 2025 appeared first on AppsFlyer.

1. Atual cenário do mercado de apostas no Brasil
2. Porque um APP e uma MMP são aliados no crescimento
3. Fluxos WebApp e Native

Sobre o que o webinar fala?

Uma Nova Tática de Jogo: o poder dos apps nas apostas esportivas no Brasil

O mercado de apostas esportivas no Brasil vive um novo momento. Com a regulamentação do setor, surgem oportunidades para quem aposta no mobile.

Neste webinar, apresentamos um panorama exclusivo do cenário brasileiro e mostramos por que o app é um aliado essencial no crescimento. Você também vai conhecer as principais diferenças entre fluxos WebApp e Native e entender como a AppsFlyer se torna a parceira de mensuração mobile (MMP) ideal para escalar seu sucesso em um setor cada vez mais competitivo.

Se gostou desse conteúdo e quiser um papo mais aprofundado sobre a AppsFlyer, mande um e-mail para a nossa SDR: nicole.beltrame@appsflyer.com

The post Uma Nova Tática de Jogo: o poder dos apps nas apostas esportivas no Brasil appeared first on AppsFlyer.

1. Key highlight: A repeatable way to test CTV with confidence, from audience setup and clear success metrics to a simple method for proving lift quickly.
2. Key highlight: Practical creative rules for the living room, including how to adapt social or UGC for TV and which variants to test first.
3. Key highlight: A no-nonsense measurement plan that ties CTV exposure to real outcomes and signals when to scale or shift budget.

What’s in this video?

Learn a step by step playbook for launching CTV as a performance channel. See how CTV can lift search and social so you can confidently scale or shift spend. Explore how to launch a low risk CTV test, turn existing assets into TV ready creative, and read results in a way that drives smarter investment decisions.

The post Is CTV Ready for Prime Time? Measurement, Outcomes, and What’s Next appeared first on AppsFlyer.

M.A.M.A., originalmente conocido como Mobile Attribution & Marketing Analytics, es la marca insignia de eventos globales de AppsFlyer. Reconocido como un encuentro destacado en la industria, M.A.M.A. se distingue por su enfoque en brindar insights prácticos, presentar las últimas tendencias e innovaciones, y fomentar relaciones valiosas, todo ello con una presencia limitada de proveedores para garantizar una experiencia centrada en la entrega de valor y el aprendizaje.

The post MAMA México 2025 appeared first on AppsFlyer.

Key highlights

1. Web-to-app installs in SEA surged 38% ahead of the peak season. These users deliver much higher conversion rates and lifetime value (LTV) compared to traditional acquisition channels.
2. Android remains dominant with 70% of installs, but iOS is accelerating and projected to reach 30% share, creating new growth opportunities. Philippines (+48%) and Thailand (+34%) are expanding rapidly, while Indonesia (+18%) and Singapore (+13%) are slowing due to maturity and saturation.
3. Global remarketing spend hit $16.4B in 2024, 3.5x higher than UA, with iOS remarketing budgets reaching 86% in Nov 2024 (up from 61% in 2023). In SEA, remarketing spend dropped by 50%, though iOS remains resilient.

What’s in this video?

The rules of eCommerce app marketing are shifting -fast. In this exclusive session, our experts unpack the biggest trends shaping 2025 across Southeast Asia and beyond.

• Discover why web-to-app journeys are fueling the highest-value growth, and how brands are winning with smarter deep linking.
• Learn where iOS is quietly becoming the next big growth engine, even as Android still dominates.
• Get the truth about remarketing, fraud, and shifting UA spend -and what it means for your budgets this year.

From market-specific insights (Philippines, Thailand, Indonesia, Singapore) to practical strategies that cut through uncertainty, this webinar arms you with the knowledge you need to stay ahead.

Whether you’re scaling in SEA or planning global plays, this is your chance to see what the data says and how to act on it

The post State of eCommerce App Marketing 2025 SEAPAC appeared first on AppsFlyer.

• Discover the power of the new AppsFlyer x Google enhanced attribution solution — delivering full, validated, and unified attribution for your Google Ads campaigns.
• Understand the impact of probabilistic attribution and what to expect from complete iOS attribution.
• Learn how to get started, with best practices to prepare your SDKs and teams for smooth implementation.

What’s in this video?

In this webinar, AppsFlyer and Google present the upcoming release of our enhanced attribution solution, leveraging Google’s Integrated Conversion Measurement (ICM). We’ll walk you through the latest innovations in iOS measurement and share practical guidance to help you overcome signal loss, scale high-performing campaigns, and unlock a new layer of attribution.

The post Google & AppsFlyer webinar: Putting measurement innovations into action appeared first on AppsFlyer.

Key highlights

1. Best practices for retargeting campaigns to bring back lapsed users effectively.
2. Creative strategies that differentiate between new user acquisition and retargeting messaging.
3. Platform-specific insights on how iOS and Android users respond to different creative approaches.
4. Tactics to maximize return on ad spend even with smaller audiences.

What’s in this video?

Learn how to bring back existing users effectively without recycling the same content. Explore differentiated creative strategies, messaging that resonates by platform, and campaign tactics that drive higher engagement and conversions. See how even smaller audiences can deliver strong ROI when approached thoughtfully.

The post Flyerside Chats: Winning Retargeting Strategies that Break Through the Holiday Clutter appeared first on AppsFlyer.

As the presenting sponsor of MAU 2025 in Las Vegas, AppsFlyer took center stage with three insight-packed sessions breaking down the most critical shifts in modern marketing—from AI and creative strategy to iOS growth and next-gen measurement.

Top Takeaways:

• AI is rewriting the rules of marketing — Marketing practitioners must evolve into strategic, creative, data-savvy generalists.
• Creative testing beats gut instinct — The best-performing ads follow proven frameworks, not guesswork.
• Stop making the same mistakes — Brands continue to fall into avoidable creative traps.
• iOS is booming — A 77% YoY increase in spend demands smarter, more agile measurement.
• Privacy-first attribution is here — New tools from AppsFlyer + Google unlock accurate, real-time insights at scale.

Whether you’re navigating AI disruption or scaling on iOS, AppsFlyer equips you with the measurement, insights, and tools to make smarter decisions, boost performance, and drive sustainable gro

The post AppsFlyer at MAU 2025 – Powering the Future of Marketing appeared first on AppsFlyer.

Key highlights

1. Actionable AI-driven strategies for performance marketing.
2. Real-world examples of AI optimizing audience targeting and creative strategies.
3. Insights from AppsFlyer, Reddit, and Sensor Tower on AI’s impact on the mobile app ecosystem.

What’s in this video?

This hybrid lunch and learn event features AppsFlyer, Reddit, and Sensor Tower experts discussing how AI is reshaping performance marketing. Discover actionable insights on AI-driven audience targeting, creative optimization, and uncovering new marketing opportunities. Learn from real-world examples and gain strategies to accelerate your AI adoption and enhance campaign performance.

The post AI-Driven Performance Marketing appeared first on AppsFlyer.

1. My Dashboards의 주요 기능과 달라진 점
2. 다양한 실제 활용 사례와 데모 시연
3. 자주 묻는 질문 + 향후 기능 로드맵까지!

What’s in this video?

직관적인 UI 및 자유로운 커스터마이징이 가능한 My Dashboards를 통해 새롭게 데이터 분석과 마케팅 전략을 한 단계 끌어올려 보세요!

The post 데이터 시각화의 새로운 시작 My Dashboards Webinar appeared first on AppsFlyer.